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Express empathy for the customer’s struggles right at the beginning. Show you understand their external problem and their need for a solution that leads to success, while highlighting the injustice of their situation.
Introduce your company as one that empathizes and has experience in solving such problems. Share how you’ve helped others in similar situations achieve success, including a story of transformation relevant to your customer’s goals.
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Commit to aiding your customer in achieving their aspirations. Describe your process in straightforward steps and encourage them with a direct call to action, emphasizing the path to overcoming their challenges.
End by affirming that it’s wrong your customer is experiencing their problem, promising to guide them toward both immediate and enduring success.
